Wholesale is our passion - we live it and we love it
We've walked the walk and we talk the talk!
We understand what works and what doesn't in the channel.

CATERFORCE APPOINTS TWC FOR CUSTOMER RESEARCH PROJECT

CATERFORCE APPOINTS TWC FOR CUSTOMER RESEARCH PROJECT

Foodservice buying group, Caterforce, which brings together nine of the largest independent wholesalers in the UK, has appointed data & digital experts TWC to conduct a customer research project for the group.

Are consumers prepared to pay more in convenience?

Are consumers prepared to pay more in convenience?

Are consumers prepared to pay more in convenience? Our conclusion: a 10% price differential continues to exist for Tesco and Sainsbury’s convenience stores, so this is the price point that independent retailers must try to compete with.

Can PMPs drive value perception at a time of rising costs?

Can PMPs drive value perception at a time of rising costs?

It is clear that wholesalers still want PMP's and our data from TWC Trends Spring Edition shows consumer demand too, with two-thirds agreeing that they like PMPs. In the context of rising costs, it is an ongoing challenge for the industry to offer consumers value and...

TWC Trends – The Rise of Subscription Services

TWC Trends – The Rise of Subscription Services

In the last few weeks, a few headlines have caught my eye. 

Firstly, the UK has officially become the 3rd largest ecommerce economy in the world, behind China, and only just behind South Korea (by only 0.1% of GDP). 

Has the UK Convenience Sector Reached a Digital ‘Tipping Point’?

Has the UK Convenience Sector Reached a Digital ‘Tipping Point’?

‘Maybe’ argues TWC’s Tom Fender….but yet again, industry commentators seem to be missing a key point. Over the last few years, we have seen the Retail Multiples reverse engineer themselves into Convenience retail, either by Tesco acquiring Booker or One Stop,...

TWC Talks: Adapting your Business to Emerging Trends

TWC Talks: Adapting your Business to Emerging Trends

We are at war, make no mistake about it. This year-long battle with our unknown enemy is long, tedious and with an uncertain timeline.  Our life has changed beyond recognition, yet parts of it remain familiar, like two parallel worlds colliding. Overdramatic? Fast...

Feb ’21 “TWC TRENDS” – WHAT’S HOT?  WHAT’S NOT”

Data insight & digital expert, TWC, launches exciting new industry tracker.   As the power of knowledge, insight, and keeping abreast of fast-paced change becomes critically powerful, data and digital partner to wholesalers, foodservice operators, and suppliers,...

27 November 2019 – About TWC

As a team, we’ve been imbedded in Wholesale, Retail and the Supply Chain for more than a decade (you will have seen us around), but still people say they are not sure what we actually do! We may surprise you…

18 January 2019 – Understanding the oo in Typhoo

Typhoo has appointed insight specialists, TWC, to interpret the wholesale shipment data it purchases and strategically support the brand’s forthcoming relaunch into the Wholesale channel – in order to drive upsell and profitability.