Discount loyalty card promotions are making it increasingly difficult for independent convenience stores to compete on price, new data shows.

According to recent research from TWC, in collaboration with The Federation of Wholesale Distributors (FWD), independent c-stores are aligned to the convenience multiples on base pricing.

Audits conducted by the data consultancy company show that prices have increase by 11% in independents, by 13% in Tesco Express and 17% in Tesco supermarkets in January 2023, versus November 2021.

However, as Big 4 grocer Tesco includes its ‘Clubcard’ loyalty scheme at its convenience formats, which offers disounts of up to 35%, independedent stores have found it harder to compete with multiples on pricing.

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