Over 70% of consumers are concerned about environmental and sustainability issues, according to the TWC’s ‘Do good, feel good’ report.
The report also confirmed that sustainability concerns are already influencing where they are shopping for groceries – and will do so more in the future.
Over a third of consumers believe that shopping at convenience stores is better for the environment, according to a new report from data and digital experts TWC.
Whilst the youngest cohort, Gen Z (aged 18-24) were most likely to ‘strongly agree’ with this statement, overall agreement (‘agree’ + ‘strongly agree’) was highest amongst those aged 55+.
Those in the oldest age bracket were also more likely to consider themselves more concerned about environmental issues than they were three years ago.
TWC said it is “clear from the report that sustainability concerns are already affecting where consumers shop”. Over four in 10 respondents agreed with this statement – and almost half said that it will be an even greater influence in the future.
Currently consumers are unsure of the environmental impact of shopping at c-stores, with an equal split between those who agree it is better for the environment (35%), those that disagree (33%) and those that are unsure (32%).
Sarah Coleman, communications director at TWC, said: “This is a really important issue for consumers and one that is going to rise in importance or possibly become an expectation. Almost two-thirds of consumers agreed that food retailers who don’t take sustainability or environmental issues seriously are likely to lose out in the future – this is a big watch out for all businesses.
“Currently we see the grocery mults are well ahead on demonstrating their environmental credentials and therefore convenience and wholesale must reposition itself as a strong choice for sustainable shopping. Of course, key to this will be identifying which elements of sustainability are most relevant and important to their customers and aligning their communications accordingly.”
She added: “There is an opportunity here to talk up the environmental benefits of shopping at convenience stores. For example, walking to stores (both customers and staff) and collaborations with local businesses that drive the local economy. We believe this would really resonate with consumers.”