TWC’s Tom Fender discuss the two new Amazon Fresh ‘Just Walk Out’ stores and highlights the point most people seem to forget.

Those of us who have insisted either of Amazon’s new Fresh stores in Ealing and near Wembley have been impressed by the technology. They have that in place now and it will improve. No, the biggest advantage Amazon has now – and is only going to grow with each customer transaction – is DATA.

Full article pages 14 and 15

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