Sugro UK has 90 independent wholesale members with a combined turnover of £1.8 billion, and its partnership with TWC will enhance its digital platform offering to its members and suppliers.

The new data service will provide a reliable read on the group’s sales performance to the head office team, its suppliers and members.

Emma Senior, managing director at Sugro, commented: “Our partnership with TWC is excellent news for our members and suppliers alike. I know there has been a great deal of interest from suppliers and I am very proud that we can now offer a sales data solution. The data platform will enable us to focus on distribution gaps and truly evaluate our performance in the wholesale market.”

Tanya Pepin, managing director of TWC, added: “I am delighted that TWC and Sugro will be working together to launch Sugro Insight Service. As the market leaders in managing sales data for buying groups, TWC has a proven track record for getting our clients’ data platforms live fast so watch this space for launch announcements.”

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