A personal touch in a digital world

Our story

TWC was founded in 2012 by Tanya Pepin and Mike McGee, driven by a passion for the wholesale channel, a forensic understanding of this route to market, and a determination to see it thrive.

Having spent ten years encouraging suppliers to sign up to data services on behalf of wholesalers such as Bestway and Landmark, the duo started TWC to support suppliers wanting to mine the wholesale shipments data that they purchased.

Analysing the data to identify opportunities drove sales for the supplier and the wholesaler, driving a tangible return on investment.

Mining this data on behalf of their clients, the TWC team also identified an opportunity to develop a platform that was simple and easy to use so that time-poor sales people could get the sales reporting they needed quickly.  The lightbulb moment was watching the general election coverage on the BBC in 2015 and realising that if Peter Snow could make live reporting of constituency results by political party easy to understand to the average member of the public, then TWC could manage to do the same with wholesale sales data where the only real measures are volume, value, customer distribution and rate of sale. From this, our donut charts and colourful dashboards were born.

Now ten years old and growing rapidly, we remain committed to the wholesale channel but have also expanded to serve related channels including foodservice and convenience retail operators. Our mission is to harness data to empower these channels. Our way of doing business has not changed and we continue to work with transparency, especially when it comes to costs and timelines; we strive for long term partnerships and put our customers front and centre. We are ambitious, which fuels our vision for a channel that is truly data led, with TWC at the heart of it. 

Our company values:

Everything that we do is underpinned by our values:



We have a clear cost model and we’re realistic about timelines. We aren’t afraid of a candid conversation, based on mutual respect, so that we know we are on the same page.



We are driven as a business and as individuals, taking pride in what we do. Our drive fuels our vision for a channel that is truly data-led, with TWC at the heart of it.



We are a data partner, not a data broker and we strive for long-term partnerships with our clients. We passionately champion the whole of wholesale and are proud to call it our channel.



We are nothing without our customers and our growth is due to their support. This goes both ways – in return, we aim to delight our clients and be the best at what we do.