In response to consumer demand, Lindt Lindor new PMPs are available to convenience outlets and independents from wholesalers; Nisa, AF Blakemore, Appleby Westward, Parfetts, United Wholesale, United Grocers, Bestway Wholesale, Dhamecha and Hancocks from April 2023.

A spokesperson from Lindt & Sprüngli said: “Since their launch in 2016, Lindt Lindor bars have proved hugely popular in the convenience and on-the-go sector. The bars are an affordable treat with the strapline ‘Take a moment of bliss wherever you go’.

“We always endeavour to assess the market and innovate where demand lies and found that PMPs, although well established, are one of the most successful promotional techniques which represent good value for money.”

“We believe PMPs will only increase in popularity, especially as the clear pricing provides reassurance the shopper isn’t being over charged. We understand the importance of PMPs in the impulse sector and strive to support retailers by including our top-selling bars as PMPs.

Lindt & Sprüngli’s extensive research into the market found that price is a particularly important factor for snacking purchases, with crisps and snacks part of the top 5 categories bought on PMP, according to Polaris Research 2022; Lumina Intelligence. 

PMPs can also encourage impulse purchases with 58% of shoppers trusting PMPs are on promotion, according to TWC Trends, Spring 2021.

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