Data and digital experts, TWC, has onboarded two new wholesalers to its growing portfolio of clients.  United Wholesale Scotland and DeeBee Wholesale are embedding TWC’s SmartView technology, with its market leading dashboards, to track product sales through depot, into retail and out to the consumer.

Progressive independent wholesaler United Wholesale Scotland (UWS) is widely recognised as an innovative operator with a strapline of “We lead, others follow”. This is demonstrated through initiatives such as its ‘warehouse of the future’, its United Connect app and numerous industry awards.

The release of the company’s sales data represents the next step on the wholesaler’s technology and data journey. The new service, powered by TWC’s SmartView, combines total wholesale shipments data overlaid with retail EPOS sales from a hand-picked selection of retail club stores.

DeeBee Wholesale is part of the Ramsden Group, a well-respected family business with core principles of loyalty and value. With a strong group of customers including Todays fascia stores, DeeBee Wholesale is now building a company owned store estate to further grow the business. Using DeeBee’s in-house Re-Scan EPOS system, the business is now well placed to share its wholesale and retail data with its suppliers via the TWC SmartView platform, to drive targeted growth for mutual benefit.

Beyond this, the DeeBee commercial team wanted an effective tool to use with its customers and company retail stores to evidence best-in-class execution and to drive improved performance through sharing data. This will allow retailers to individually customise their store activation plan based on evidence of what works and what doesn’t.

By embedding one version of the truth regarding business performance, SmartView allows operators to make fast and accurate decisions and suppliers to follow their product sales from depot all the way through to the end consumer. The platform is renowned for being highly visual and intuitive – a recent survey amongst users scored the technology 9 out of 10 for ease of use, backed up by industry leading customer service, which was rated 9.3 out of 10.

Tanya Pepin, Managing Director at TWC said:

“We are delighted that both UWS and DeeBee have chosen TWC as their data partner. We believe we are offering something unique here – enabling wholesalers, their retail customers, and suppliers to understand end-to-end performance. Our vision is for a channel that is truly data-led and combining wholesale shipments and retail data provides a holistic view of performance that can inform decision making right through the supply chain.”

Chris Gallacher, Managing Director at United Wholesale Scotland, explains why the business has invested in TWC SmartView:

“The joint business plans UWS has with its suppliers have got to be meaningful; we will use data to drive our sales together more profitably and that’s going to be a massive change in culture for us at United.”

Andy Morrison, Trading Director at DeeBee Wholesale said:

“The senior team at DeeBee recognise the wins to our business if we can leverage data effectively. Whilst it is important that it delivers incremental revenue, its real power is in showing our retailers ‘what good looks like’ and highlighting to our suppliers the opportunities both in store and in depot. The SmartView platform is a fantastic tool to do this, easy to use and very intuitive for both suppliers and our team alike.”