A.F. Blakemore & Son has announced that it has signed up as a client with MealTrak, the food-to-go and out-of-home tracking programme.

MealTrak is a continuous tracking programme that surveys 36,500 consumers annually about their food-to-go/out-of-home eating occasions from the previous day. This allows MealTrak subscribers to quantify the OOH market and track performance over time; understand the consumer; and get behind the ‘why’ of what is happening.

David Cooke, Group Commercial Director at A.F. Blakemore & Son, noted: “Our partnership with MealTrak will help us accelerate our journey to blur the lines of convenience store and food-to-go retailing. Our most recent SPAR store launch at Brindley Place, Birmingham is testament to this, with the introduction of Philpott’s food-to-go concept. We are now better servicing our customers with delicious food for now and food for later solutions, and seeing a significant uplift in our like-for-like sales since go-live.”

Nick Blake, founding partner of MealTrak, added: “We are delighted to welcome A.F. Blakemore as a new client and we look forward to demonstrating the value of the MealTrak dataset with Blakemore and their suppliers.”

A.F. Blakemore is the largest SPAR wholesaler in the UK and owns 263 SPAR stores across England and Wales, as well as supporting its independent SPAR estate through Blakemore Trade Partners.

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