United Wholesale Scotland (UWS) announces a further partnership with TWC Group as the Scottish wholesaler launches a market leading web analytics reporting solution.
UWS has extended its partnership with TWC and commissioned a suite of additional reports that track online purchasing behaviour on the UWS App and website. The reports are available to suppliers now via the existing TWC/UWS sales reporting platform. They report how retailers interact with the wholesaler’s e-commerce sites and how brand activation and sales performance compares online versus offline. Currently, rich B2B ecommerce data is extremely limited, and a growing share of UWS’s sales are now made online, which means that it is important that suppliers can access these analytics so that they can accurately plan customised online and offline marketing activity as well as measure the impact of campaigns.