AG Barr Study
AG Barr needed a platform that would enable them to analyse their performance and pin point new opportunities.
“Using TWC data has been a real benefit to AG Barr. Harnessing it to analyse current performance has enabled us to transform this insight into new opportunities to drive sales growth and distribution.
For example, recently an opportunity presented itself concerning the Rubicon Spring 500ml product. After reviewing current stockists, it was agreed by our Trading Director that we should target ‘Healthy January’ to drive distribution to United Wholesale Scotland (UWS) Day-Today fascia stores.
After just 4 weeks of the initiative, which was diligently supported by both the AG Barr and UWS sales teams, we increased Rubicon Spring 500ml volume sales by +58% YOY, and most importantly our distribution grew by +34% – a really positive result!
The fact that TWC data can be accessed not only at your desk, but also on the go via your mobile or tablet too is definitely a key selling point.”