TWC is delighted to announce the launch of Alchemy WholeView – a cutting-edge digital platform which allows suppliers to centralise and analyse large amounts of market and named account wholesaler data via one simple analytics dashboard.

Alchemy WholeView couldn’t be easier to use – it is quick, intuitive and has been specially designed to allow wholesale channel teams to ‘deep dive’ into their data.  It will help data-lead suppliers improve their channel and account performance when it comes to account plans, negotiation and performance rewards.

Bringing together ALL wholesaler data feeds (e.g. Booker, Bestway, Nisa, Unitas), into one highly engaging dashboard, Alchemy WholeView enables users to easily view and interpret sales data by SKU, category, depot, member, wholesaler customer as well as introduce regional reports, or create new reports (which can be a ‘one-off’ or ‘templated’ to fit with business need).

CEO for TWC, Tanya Pepin says:

“The Wholesale and Route-to-Market sectors have vast amounts of wholesaler data which can be complex and tends to be looked at in isolation.  Now, with Alchemy WholeView, here is a highly cost-effective solution which enables users to merge disparate data into one channel read, allowing users to track holistic distribution, identify sales performance or areas of opportunity for growth.  It is a portal for powerful insight that will give users commercial advantage whilst being refreshingly quick and easy to use”.

“Users can access the platform easily through tablet, smart technology or PC on real time, allowing everyone in the business to have visibility of data and analytics that are relevant to their individual’ needs.

“Data is the new oil in this channel….and we want suppliers with the super-charged engine to put their ‘oil’ through it”.

TWC specialises in data capture, applications and the personalisation / empowerment of digital strategies in wholesale.  With vast industry experience across Wholesale, Retail Convenience and the Supply Chain, it aims to help its clients really get to know their own customers through data that is then mobilised to underpin digital futures.

To find out more about how Alchemy WholeView can help your business, check out or contact Tom Fender on telephone 07802 336333.