David’s Kitchen, the local retailing/foodservice hybrid chain of stores set up by David Sands, has announced a new project with data and digital experts TWC.

First opened in 2014 in Glenrothes, the David’s Kitchen stores were among the first convenience stores in Scotland to fully embrace the food-to-go opportunity, a model that has become commonplace in recent years. The expanded group now employs a chef in each of its stores, helping drive a regularly-evolving menu of hot and cold meals prepared fresh every day.

David’s Kitchen first engaged TWC at the back end of 2021 to conduct a consumer research project to better understand how customers perceive the company’s foodservice proposition.

Commenting on the project, David’s Kitchen founder David Sands said: ”As we strive to increase the share of foodservice sales across our business, we wanted to understand what our customers think of the proposition and how we can make sure we are delivering on their needs. We also needed to make sure that our customers are fully aware of our full proposition. One of the things we found out is that our customers are keen for David’s Kitchen to offer a wider range of healthy or healthier meals and that is something we are now developing with our chefs.”

TWC’s Development Director Tom Fender commented: “TWC is delighted to be working with such influential businesses to help shape their strategy. Consumer research is now an important part of our proposition, in addition to our technology and consulting divisions. Sales data reports ‘what’ is happening, but consumer insight helps to explain ‘why’ sales occur. Businesses need expert support in both areas to understand the total picture.”

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