Unitas Wholesale has awarded technology firm TWC the contract to exclusively manage the group’s shipment data.

The new Unitas Data Service, combining shipment data from former Landmark and Today’s members via one reporting dashboard, managed by TWC, will launch in January 2020.

“The harnessing of data alongside the power of insights, is becoming increasingly recognised as essential against the backdrop of an increasingly competitive and challenging marketplace. We are committed to work tirelessly to support the sector and provide the ‘golden bullet’ that can underpin, and accelerate, success,” said Tanya Pepin, chief executive and co-founder of TWC.

The buying group informed that some of the user functionality on the Unitas Data Service dashboards will also be enhanced along with the the work to combine the two data sets.

“The platform, which is easy to use and straightforward to access by Central Office, members and suppliers will drive commercially robust decisions based on sector-leading insight. This, combined with apps, will play a pivotal role with both members and customers to drive engagement, best practice and loyalty,” said John Mills, deputy managing director at Unitas Wholesale.