Set to revolutionise suppliers’ ability to make informed decisions fast, and drive sales in wholesale, the NEW WholeView from leading data and digital experts, TWC, launches today.

TWC WholeView gives suppliers an unbeatable view of their data, presenting wholesale shipment data clearly on one, easy-to-read, KPI dashboard. The data that suppliers purchase from wholesalers is reported quickly and easily, giving sight of accurate channel performance in an instant, whilst also identifying real-time channel opportunities to drive sales and uplift

Furthermore, it’s continuously updated in the background – the TWC’ technical team collects data which is enriched and refreshed with fully automated processing and updates, 24/7, meaning no work for subscribing suppliers.

According to Managing Director, Tanya Pepin, the new WholeView sees wholesale data being gathered, applied and presented at its best and most powerful.  She says:

“TWC’s commitment to the wholesale channel is that we ‘harness data and empower wholesale’ and WholeView epitomises this promise.

“The inherent challenge that the industry has faced has been in creating a fast, accurate channel read that is easily accessible and clearly visualised.  For suppliers – until now – this has been virtually impossible to access.

“The reason is because when buying data from a wide range of wholesalers, there’s little control of how it’s stored, leading to multiple data sets, different data formats, and diverse computer systems.

“On top of that, data needs to be cleaned before it is of any value, and making sense of this all this takes a lot of time and money.

“We’re proud to have levelled the playing field for suppliers by giving them easy access to wholesale shipment data which will help them realise the full potential of wholesale and potentially gives them invaluable insight in the formation of their sales strategies”.

TWC already merges data for more than 20 disparate wholesalers for Unitas across all categories and TWC WholeView has been born from a position of knowledge and insight.

TWC WholeView is a cloud-based system and reporting has been cleverly devised to be visualised in a way that is straightforward and simple to understand at a glance.

Tanya concludes:

“Now, suppliers can access a total channel read on one easy-to-read reporting dashboard with all data collected, enriched and refreshed by our technical team.

“We would be delighted to showcase this in more detail to any suppliers who are interested – we know this is a powerful tool that once they have seen, they will recognise the value it brings to their business”.

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