Wholesale buying and marketing group Sugro UK has partnered with data and digital services firm TWC to launch the Sugro Insight Service (SIS) platform.

Sugro UK is owned by its 90 independent wholesale members, with a combined turnover of £1.8bn. The partnership with TWC aims to further enhance the Sugro UK digital platform offerings to its members and suppliers.

The new sales reporting platform is expected give its members a competitive advantage by providing data-led expertise designed to drive growth for both foodservice and retail customers, as well as identifying opportunities for their suppliers.

Emma Senior, Managing Director at Sugro, commented: “Our partnership with TWC is excellent news for both our members and suppliers alike. I know there has been a great deal of interest from suppliers and I am very proud that we can now offer a sales data solution. The data platform will enable us to focus on distribution gaps and truly evaluate our performance in the Wholesale market.”

Tanya Pepin, Managing Director at TWC, added: “Many suppliers have asked me whether they could access sales data for Sugro, and I am delighted that we can finally say yes! As the market leaders in managing sales data for buying groups, TWC has a proven track record for getting our clients’ data platforms live fast so watch this space for launch announcements.”

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