TWC Trends research conducted in June 2022 considers how much of a priority sustainability and environmental concerns are in light of the cost-of-living crisis.
Although sustainability is increasingly an expectation from brands and businesses, half of consumers will not pay more for this benefit – and this is likely to be further squeezed with the cost-of-living crisis.
Consumers have mixed views on the environmental impact of shopping at convenience stores, but most agree that the channel could do more to demonstrate its sustainability credentials.
When it comes to eating out, younger consumers are more likely to pay extra for sustainable choices. Regional differences also came through, with those living in London more likely to pay more. This aligns with those consumers who are more likely to make sustainable choices when shopping for groceries.
To download some summary slides from this research, click below: