TWC has recently added three new Sound Bites from wholesalers and suppliers to its YouTube channel to highlight how industry influencers are reacting and adapting to these fast-moving times.
The new additions are from:
Jess Douglas, marketing & HR director, Confex
Douglas explains what has been happening for Confex and its members and how it is very much business as normal, including the recent success of its virtual trade show. She also talks about members moving to home delivery services, the continued work on promotions and how Confex has set up a ‘Member Marketplace’ – an online portal for its members to enable them to trade with one another.
Simon Gray, managing director of Boost Drinks
Gray talks about the company’s ‘Pandemic Response Plan’, how Boost has invited retailers to join in strategy discussions, and how the company successfully launched a new product – iced coffee – during the pandemic.
Clare Bocking, chief commercial officer at DCS
Bocking explains how DCS has coped with unprecedented demand: for example, two-and-a-half months of the usual quantity of Calpol was sold in the first week of lockdown. She also talks about investment in an onsite tanker for Ethanol to maximise hand sanitizer production, and using data to convince brand owners of the need for increased volumes into the channel to cope with demand.