TWC and Unitas Wholesale have worked together to increase the membership of the Unitas Data Service by four, bringing the total to 25 members.

Launched nine months ago, the service has  seen suppliers signing up including JTI, PepsiCo, Treasury Wine Estates, KP Snacks and Mondelez, with users having already visited the platform over a thousand times since its inception, providing suppliers with insight on over 30,000 SKU’s.

Darren Goldney, managing director at Unitas, said: “Clearly 2020 has been a challenging year for the whole industry, however, one where data has been an imperative in understanding fast-moving trends and changing consumer behaviours which have impacted our members and the supply chain, enabling them to respond quickly to either drive opportunity or mitigate risk.

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“And we appreciate that our data service has represented an investment for suppliers, however, one that has paid significant dividends this year in keeping ahead of market turbulence, especially bearing in mind that we have seen far less ‘feet on the street’ over the last few months,” he added.

Goldney went to explain that Unitas continues to be impressed by TWC’s ability to analyse data and provide valuable insight, in addition to the easy to use reporting solution which suppliers have found straightforward to access. “The platform, which can be accessed by central office, members and suppliers is, without doubt, driving commercially robust decisions based on sector leading insight.  This, combined with Apps, is playing a pivotal role with both members and customers to drive engagement, best practice and loyalty.”

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