Avène Shopper Research Project
Avène knew that understanding the Shopper is an integral part to understanding how the company can grow. However, they were also aware that shopper research needs to be used in conjunction with other data sources. Helping to build the What and Why.
THE SITUATION
Avène asked TWC to conduct a survey looking into shoppers who shopped in Boots. Avène wanted to gain a deeper understanding of the shopper and barriers to purchase, so that they could determine how to grow share within Boots.
THE SOLUTION
TWC conducted a deep dive using retail market data, powered by TWC Technology. We also conducted a thorough survey to determine answers to: Who is the shopper? What is important to the shopper?How can we influence the shopper? What are the barriers to purchase?
THE IMPACT
Through thorough research, we were able to provide actionable recommendations for Avène along the full path to purchase. Eg. Pre-store – how to drive awareness, In Store – right product, right place, right price and promotion and Post purchase – how to build brand advocacy and repeat purchase. These recommendations are now starting to be implemented at Avène.
We refer to the research TWC provided for this project on a regular basis and Avène is now growing ahead of the market (latest 12 weeks)! Our first ever ‘Out Of Home’ campaign went live last week and we’re keen to see the results.