Called WholeView, the platform provides suppliers with a view of their data, which presents wholesale shipment information on a clear, easy-to-read dashboard, giving sight of accurate channel performance to help them identify real-time opportunities to drive sales and uplift.
To maintain accuracy, TWC’s technical team continuously updates data 24/7, which means there’s no extra work for suppliers.
“TWC’s commitment to the wholesale channel is that we ‘harness data and empower wholesale’ and WholeView epitomises this promise,” said TWC Director Tanya Pepin.
“The inherent challenge that the industry has faced has been in creating a fast, accurate channel read that is easily accessible and clearly visualised. For suppliers – until now – this has been virtually impossible to access.
“The reason is because when buying data from a wide range of wholesalers, there’s little control of how it’s stored, leading to multiple data sets, different data formats, and diverse computer systems.
“On top of that, data needs to be cleaned before it is of any value, and making sense of this all this takes a lot of time and money.
“We’re proud to have levelled the playing field for suppliers by giving them easy access to wholesale shipment data which will help them realise the full potential of wholesale and potentially gives them invaluable insight in the formation of their sales strategies.”