Unitas Wholesale has launched The Unitas Data Service (UDS) solution which will allow suppliers to convert sales data into insight that will help them build joint business plans with members.

Powered by TWC’s Alchemy’ platform, it brings together wholesale shipment data for  members into one reporting framework and is backed up by a 24/7 helpdesk, user support videos, support team and face to face training.

Unitas managing director Darren Goldney says: “Effective use of data is now an imperative for operators in this channel.  The new Data Service sits at the heart of our drive to become a ‘selling group’ and this upgraded system is set to become the cornerstone of the future.”

Tanya Pepin, chief executive of TWC adds: “As data becomes a central requirement from which to drive better business, the new Data Service has been created to help members and suppliers enjoy growth based on understanding, knowledge and hard facts.  It’s important to move with the times and the Data Service does just that in a way that is easy, comprehensive and secure.”

The buying group recently announced a full rebrand of its foodservice side of the business for 2020, as well as a number of changes on the retail side.

Announced at the buying group’s first ever conference in Portugal, the event was attended by more than 300 delegates from 130 different members and suppliers.

“For 2020, our plans are ambitious,” said managing director Darren Goldney. “We’re continually looking at new ways to drive up sales and profitability for both members and suppliers.”