Launching its inaugural TWC Trends Spring 2021 Report, leading intelligence and technology consultancy, TWC, has revealed that its consumer research indicates that Amazon could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month.

The research identifies that Amazon could make a substantial share steal of the Grocery market and that supermarkets may start to lose dominance especially with the younger generation and more affluent shoppers.  It also highlights that the online delivery trend that is here to stay and will only get bigger with Convenience stores needing to increase their participation in order to combat Amazon growth.

Extensive report

The comprehensive and extensive report, which became available through TWC from 15th April ( reveals the very latest perceptions, thoughts and behaviours of 1,200 consumers in retail convenience, hospitality, food service and wholesale.  It has been put together in response to a market gap for straightforward sentiment research and opinion mining on current and future trends and as part of the report the opinion mining has been overlaid with incisive interpretation and calls to action.

Tom Fender, Development Director at TWC, said, “We are delighted to present the first TWC Trends report which has allowed us to dig into what is happening in the market – and most importantly why – and identify emerging future trends.

“Here at TWC, we believe that although Amazon is discussed a lot as a threat to our channel, the fact that 72% of the population has an account really emphasizes that threat. And now, it is now a double threat with the launch of Amazon Fresh and a triple threat with its investment in Deliveroo.

Their online platform may not impress Gen Z but their food to go and delivery solutions are sure to be winning hearts and minds in this consumer cohort.

What we are most impressed with is the knowledge Amazon has on its customers which all comes from an obsession to gather, analyse and interpret data.  This is something which many people in retail overlook.  It is the fuel of their engine!”