Since 1989, the Nobel Prize winning charity has helped more than 20 million people in over 70 countries rebuild their lives after conflict.
The Manchester-based organisation has been supported since 2015 by a group of executives from the convenience and wholesale sector, along with their supplier partners, who have raised more than £673,000 on five industry bike rides across Sri Lanka, Laos, Vietnam and Cambodia.
As a result of the pandemic, their support this year took the form of a series of shorter rides within the UK.
Neil Turton, managing director at Sugro UK, was a co-founder of the fundraising initiative. He said: “We have really missed travelling to South-east Asia, but these UK rides have been wonderful.
“By riding in the UK, even more people from the industry have been able to join in at least one of these fantastic rides and we hope they have helped bring everyone together after a challenging 17 months.”
Tom Fender, development director at The Wholesale Company (TWC) and another co-founder, said: “We are on track to raise an incredible £50,000 this year and are planning to do another ride for MAG in 2022 so we can continue our commitment to clearing landmines for conflict-affected communities around the world.”
MAG will now feature as the official charity partner at this year’s Retail Industry Awards gala dinner, which is taking place on 21 September at the Brewery in the City of London, where the charity will host further fundraising activity.
Now in their 26th year, the Retail Industry Awards recognise excellence throughout the UK grocery retail sector, from the largest supermarkets to the smallest independent stores.
Judging for the awards took place earlier in the summer and the shortlists for both independent and multiple retailers were unveiled at the end of July.
For further details and to book tickets, go to www.retailindustryawards.com