Enhance your wholesale performance with TWC Consulting

TWC Consulting 

We recognise that many businesses do not have the resource or detailed understanding of the route to market to execute channel-specific, data-led analysis.

With extensive industry knowledge and a wide network, we are well placed to support and advise operators and suppliers alike.

Our detailed understanding of the routes to market allows us to execute channel-specific analysis, underpinned by a realistic grasp of what works in this channel and what doesn’t.

We offer impartial guidance, which is why we are retained as trusted advisors to executive teams and boards, as well as drafted in to support short-term project requirements.

Testimonial TY Nant Water

How can we help you?

  • Are you a supplier business that does not have enough dedicated resources to review your wholesale sales performance and identify where there are growth opportunities and where potential threats lie? 

    TWC’s category insight team can review your shipments data and identify a realistic ‘size of prize’ and create decks for you to sell in your growth plans to your customers.  We can then produce tracker reports to keep you and your customers on point with your targets and actual performance.


  • Are you new to wholesale and want to get listings and understand what works and what doesn’t in the channel? Do you need some impartial guidance to help you navigate your way into the channel? 

    TWC’s consultants have lived and breathed wholesale for most of their careers and are known in the boardrooms of most operators.  We can cut to the chase and give you a realistic sense of how likely your brand or product is to gain listings and/or build volume and how best you can secure the attention of key wholesalers.


  • Are you a supplier business that has a great deal of resource dedicated to the retail multiples but significantly less support on the wholesale channel? Are you relying on a ‘copy and paste’ approach to pricing and promotional activity on your brands coming into wholesale from the multiples and you would like a fresh pair of eyes to review your performance and identify some quick wins to grow wholesale sales?

    TWC’s expertise on price marked packs, margin chains, operator opinion and how to optimise promotions could deliver a fresh perspective and re-energise sales.

Related Case Studies

Boost drinks

Boost Drinks

Boost Drinks has been a TWC consulting client for over 8 years, over which time their business has grown massively. TWC operates as an objective outsider, bringing an external perspective and detailed understanding of the wholesale channel.


Swizzels Case Study

Swizzels wanted a deep dive of performance across several wholesalers and to identify key opportunities by account and quantify a realistic growth opportunity by wholesaler and category/brand/sku.

ellers farm distillery

Ellers Farm Case Study

Ellers Farm is a premium spirits distillery. Small-batch, but with big ambitions, thanks to private investment. The business needed a flexible but highly skilled category specialist to track sales and build presentations.