GROCERY delivery has been growing at breakneck speed in urban areas, according to TWC.

The wholesale data and insights provider highlighted how rapid delivery in particular is gaining ground in the UK, and while London may lead the way in terms of adoption, there are clear signs of interest in Scotland.

Sarah Coleman, director of communications at TWC, explained: “Rapid grocery delivery has soared across the UK, particularly in urban areas. Our TWC Trends research showed that 13% of Scottish consumers have used a quick grocery delivery service.

“Uptake to date has been highest in London (at 31%), aligning to availability of services.
“There is however high interest in this concept, with one in two Scottish consumers saying it’s something they would use in the future.

“This is particularly strong amongst younger generations who are less keen on visiting the supermarket.”

Coleman added that while there have been many new entrants into rapid delivery, “undoubtedly as it matures some will fall away, whether via acquisition or bankruptcy.”

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