TWC has launched its new WholeView platform that aims to help suppliers make “informed decisions fast” and drive sales in wholesale.

The system presents wholesale shipment data clearly on one, easy-to-read, KPI dashboard. The data that suppliers purchase from wholesalers is reported quickly, giving sight of accurate channel performance, whilst also helping identify real-time sales opportunities.

Commenting on the benefits of the WholeView system, TWC’s Managing Director Tanya Pepin said: “The inherent challenge that the industry has faced has been in creating a fast, accurate channel read that is easily accessible and clearly visualised. For suppliers – until now – this has been virtually impossible to access. The reason is because when buying data from a wide range of wholesalers, there’s little control of how it’s stored, leading to multiple data sets, different data formats, and diverse computer systems. On top of that, data needs to be cleaned before it is of any value, and making sense of this all this takes a lot of time and money.

“We’re proud to have levelled the playing field for suppliers by giving them easy access to wholesale shipment data which will help them realise the full potential of wholesale and potentially gives them invaluable insight in the formation of their sales strategies.”

NAM Implications:
  • Given the post-Lockdown importance of the wholesale channel…
  • …this simplification of access has to help.
  • And the more it’s used, the more useful the output.
  • A no-brainer…

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