The business will now have three distinct divisions – TWC Trends, TWC Consultancy and TWC Technology – as it aims to enhance the way its customers work with them.
The move has come on the back of recent developments in TWC’s product and service offerings, which are used across the wholesale sector.
TWC Trends will continue to help the industry understand what is happening in the market and why, providing bespoke insight for clients alongside its TWC Trends reports.
The second branch is TWC Consultancy will use the knowledge and insight within the company to help clients make data-led decisions and build data-centre customer experiences to enhance their performance.
Lastly but not least, TWC Technology will be the umbrella for TWC’s wholesale shipments reporting that helps several wholesaler to provide data-reporting solutions designed to work with multiple data sets, different operating models and various user needs.
“Our whole ethos is around providing the right solutions that boost our customer’s bottom line and to that end, our three divisions offer services that are highly complementary and all based on a deep understanding of the markets, the industries, and the behaviours that underpin growth,” explains TWC Director Tanya Pepin.
“We believe the next frontier is personalisation. Wholesalers already capture detailed shopper behaviour data and c-stores and hospitality venues can do the same.
“Our industry must start to tailor offers to customer segments, drive upsell via increased customer distribution and rate of sale and all through personalised messaging – just as Amazon has been doing for years.
“The wholesale route to market is a fast-paced channel that relies on lean cost models. More than ever, wholesalers and their suppliers and customers need to forensically understand their businesses – what works, what doesn’t, and which customer segments are in growth and which are in decline.
“We offer something different in the market alongside continuous development to create tools that help wholesalers and suppliers grow their businesses. Every day our products and services are pushing new boundaries – we are still at the beginning of a much longer journey.”