Data consultancy TWC Group has signed another client to its new independent convenience market read, SmartView Convenience.
Cider maker Aston Manor has joined a growing number of subscribers to the service, which TWC claims is the most representative EPOS market read for the independent convenience sector.
The source data for SmartView Convenience is the largest sample of independent convenience retail EPOS data available in the industry, from In-Touch Group. From this pool of data from around 12,000 stores, TWC has “cherry-picked” a sample of around 5,500 stores that are representative of the sector, which have then been extrapolated back to the total universe using TWC’s industry experience and data science capabilities.
Mark Dawson, Customer Category Controller at Aston Manor, said: “Aston Manor are looking forward to working with TWC, drawing on their specialist knowledge of the Wholesale and Convenience sector. Many national data agencies have glaring data and insight gaps when it comes to understanding this channel resulting in some manufacturers simply pushing multiple grocer cider ranges into local stores without deep understanding of the needs, occasions and missions of the convenience cider shopper.
“TWC insight will help us develop bespoke category growth plans for our customers that maintain their point of difference and provide them with a truly competitive edge.”