In the fourth episode of TWC’s Digital Leadership series, Salih and Tanya discuss the importance of getting the whole organisation to embrace digital. They discuss the core job roles and skills required in a digital team and why digital is a very different mindset to traditional wholesale – something that really needs addressing if you want to make digital a central part of your engagement strategy.
Interviewed by: Tanya Pepin, CEO, TWC Tanya@wsale.co.uk Mobile: 07977 507 766 Twitter: @TWCGroup Web: www.TWCGroup.net
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