The Whole Sale Company relaunches as TWC.

The company that has traditionally had deep roots in the heart of Wholesale and Convenience Retail has seen organic expansion across new and emerging sectors including Foodservice, Hospitality and other specialist vertical markets.

TWC has also grown its product and service features, taking advantage of the very latest smart technology and mobile apps that are breaking new ground and leading the market in how data sets are presented, understood and acted upon across the supply chain and beyond.

Director Tanya Pepin explains that TWC is now entering the next phase in its forward journey and the time is right to position the company for the future across broader horizons:

“We are enormously excited about the next stage in our growth strategy” she says, “and whilst The Whole Sale Company grew from a strong base of cash and carry operators, we are now immersed in new market channels to continue and accelerate our ambitious development plans.

“We believe our new position will ensure the business is ‘fit for the future’ without losing the respected heritage of, and links to, The Whole Sale Company”.

TWC’s clients include the Unitas, Country Range Group, Boost Drinks, Symington’s and Coca Cola European Partners.

Client focus groups resoundingly identified that TWC’s point of difference is that ‘they make their data sing’ and ‘bring to life’ data in a way that other data providers do not.  The company prides itself on cutting through the complexities of specialist and progressive sales data reporting programmes, designed to help its clients understand market opportunities as a conduit to upsell and growth.

For further media information, please contact:

Caroline Hole-Jones – TWC Press Office on 07768 806160