Confex, the wholesale buying group with an annual turnover of £2.2bn, has partnered with data and digital experts TWC to launch Confex Data Insight, a new sales reporting platform.

It aims to bring competitive advantage to the group’s members and identify opportunities for suppliers. The wholesale reporting solution, which went live this week, is said to have already seen strong engagement from key suppliers who now have access to the system.

The new data service hosted on TWC’s SmartView platform, will give a reliable read on group sales performance, including Central Distribution, and evidence what is happening across the group, providing insights to the Head Office team, its suppliers and members. This is expected to help them understand market influences and opportunities to accelerate growth and develop commercialise opportunities as evidenced in the data.

“The partnership represents an important strategic investment that will enable Confex to support its members by giving them easy access to valuable insight and information to help them grow their business,” said Tanya Pepin, Managing Director at TWC.

“The system also enables suppliers to understand group performance at a total level and by named member as well as Central Distribution, to identify opportunities and to drive growth.”

The SmartView platform also enables Central Office staff to gain clarity on sales performance and have data-led conversations with suppliers about how to develop sales. Participating members are also given access to SmartView which means that members, suppliers and buyers are all seeing one version of the truth of Confex performance.

Tom Gittins, Managing Director at Confex, commented: “Confex key suppliers and members have been very supportive since the inception of this project, emphasising the desire for growth through collaboration across the Confex Group. Phase 2 of this programme will see a weekly data feed accounting for over 60% of Group sales as we move forward into 2022.

“We look forward to working with our members, TWC and our supply partners to create market-leading Insight for the Independent Wholesale channel.”

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