TWC Group has been spotlighted in the July edition of Cash & Carry Management for the launch of Channel Track, our new data and insight programme designed to help suppliers and wholesalers understand the fast‑changing world of small‑basket retail and hospitality.
The feature explores how Channel Track brings together debit and credit card spend data, consumer research, and harmonised insight to reveal what shoppers are buying, where they’re spending, and how behaviour is shifting across independent retail and foodservice.
At the heart of Channel Track is a suite of six powerful modules:
- Market Monitor – tracking total market performance and growth trends
- Transaction Monitor – analysing spend patterns and purchase behaviour
- Geo Demographics – mapping who shops where
- Size of the Prize – quantify where the biggest opportunity for growth exists
- Pen Portraits – profiling key shopper groups
- Outlet Level Targeting – pinpointing high‑value locations for activation
The article highlights two major opportunities worth £1BN each – one in independent retail and one in foodservice – representing growth that is currently “hiding in plain sight.”
Channel Track helps suppliers uncover these opportunities through the 5 W’s of Growth: WHO is buying, WHAT they’re buying, WHERE they’re buying it, WHEN they’re buying it, and WHY they’re buying it.
This recognition from Cash & Carry Management reinforces TWC’s commitment to delivering actionable, data‑led insight that drives commercial growth across wholesale, retail, and hospitality.
You can read the full article on page 24 and 25 of the July edition: Cash & Carry Management July 26 Issue.
If you’d like to learn more about Channel Track or arrange a demo with our team, please get in touch.
