Following the merger of Landmark and Today’s, Unitas was formed – the UK’s largest independent wholesale buying group with 156 members and turnover of over £8bn. Landmark and Today’s used different data partners so Unitas needed to select one provider to merge the sales data for both groups and provide a central reporting solution.
The TWC SmartView platform was selected by Unitas after a rigorous review. The platform was selected because it is easy to use and requires minimal user training and TWC was chosen because the team really demonstrated their understanding of buying groups and commitment to delivering a great solution quickly and cost effectively.
In just 3 months TWC collected, cleansed and aggregated data from members and got the Unitas Data Service live. TWC also supported the Central Office team to identify which suppliers subscribed to Landmark and/or Today’s as well as new suppliers to sign up and supported the approach to over 100 suppliers to onboard them. Also, members and Central Office were trained so that all stakeholders could use the data effectively to drive sales.