Unitas Data Service (UDS) allows Unitas to ‘get ahead’ through smart data reporting, facilitating accurate reporting of group sales to improve buying and selling strategies.


Following the merger of Landmark and Today’s, Unitas was formed – the UK’s largest independent wholesale buying group with 156 members and turnover of over £8bn. Landmark and Today’s used different data partners so Unitas needed to select one provider to merge the sales data for both groups and provide a central reporting solution.



The TWC SmartView platform was selected by Unitas after a rigorous review. The platform was selected because it is easy to use and requires minimal user training and TWC was chosen because the team really demonstrated their understanding of buying groups and commitment to delivering a great solution quickly and cost effectively.



In just 3 months TWC collected, cleansed and aggregated data from members and got the Unitas Data Service live. TWC also supported the Central Office team to identify which suppliers subscribed to Landmark and/or Today’s as well as new suppliers to sign up and supported the approach to over 100 suppliers to onboard them. Also, members and Central Office were trained so that all stakeholders could use the data effectively to drive sales.

Unitas can appear complex to some external service providers due to our broad membership with Retail, Foodservice, On-Trade and Specialist wholesalers, but the TWC team understands who we are and what we do. This makes it easier for them to manage our data effectively and to build meaningful relationships with our data users, which adds real value to the Unitas Data Service.
John Kinney

Managing Director, Unitas

The Unitas Data Service revealed one of its key strengths during the varying stages of lockdown when business exploded. The weekly data updates gave me an immediate and valued view of what’s happening from a category, brand, member and supplier perspective. For those who are working from home or remotely, the data is invaluable in identifying depot sales and distributions gaps.
Kenny McGee

Business Manager, Treasury Wine Estates