TWC has launched cloud-based system, WholeView with the aim of helping wholesalers drive sales, with the new platform allowing suppliers to view their data while presenting wholesale shipment data in a single KPI dashboard.

Managing director at TWC, Tanya Pepin said “The inherent challenge that the industry has faced has been in creating a fast, accurate channel read that is easily accessible and clearly visualised.  For suppliers – until now – this has been virtually impossible to access.

“The reason is because when buying data from a wide range of wholesalers, there’s little control of how it’s stored, leading to multiple data sets, different data formats, and diverse computer systems.

“On top of that, data needs to be cleaned before it is of any value, and making sense of this all this takes a lot of time and money.

“We’re proud to have levelled the playing field for suppliers by giving them easy access to wholesale shipment data which will help them realise the full potential of wholesale and potentially gives them invaluable insight in the formation of their sales strategies”.

The data that suppliers purchase from wholesalers are reported quickly, providing sight of accurate channel performance swiftly, whilst identifying real-time channel opportunities to drive sales and uplift.

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