Commercialising Digital – Think digital will automatically drive new business? Think again.

In the third episode of TWC’s Digital Leadership series, Salih and Tanya talk about the benefits and pitfalls of commercialisation.Following on from last week’s digital infrastructure piece, they discuss prioritising customer needs to aid digital commercialisation. (And how not to cannibalize your own business in the process.)
Interviewed by: Tanya Pepin, CEO, TWC Mobile: 07977 507 766 Twitter: @TWCGroup Web:

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