TWC Research
The ‘what’ and the ‘why’
- At TWC Group, we have a team of very experienced research executives and we have run over 300 research projects for clients.
- TWC Research can be deployed to explain WHY your data is reporting WHAT’S happening: The ‘WHAT’ and the ‘WHY’.
- We have deployed several research methodologies recently – quantitative research, qualitative work, focus groups, vox pops, price audits, shopper and consumer research.
- Our work spans wholesale, retail and foodservice.
- Test ideas before investing! Understand customers better! Make evidence-based decisions!
We can design and deliver bespoke research projects for you, to confirm your hypotheses about what is driving performance and to identify future trends and opportunities, to drive growth.
Examples of recent projects
Retailer and Trade Research
Consumer, Shopper and Retailer Research
Musgrave has acquired a number of UK wholesalers in recent years – including Ritter Courivaud and Town & Country Fine Foods. Both businesses, in partnership with Musgrave, were keen to understand how well their customers were being served and whether there are gaps in the wholesalers’ propositions. TWC conducted a thorough customer experience research project with both businesses in 2024 which has lead to a number of initiatives being introduced to streamline operations as well as improve communication and sales.
Premier Foods’ Foodservice team wanted to understand what was keeping business leaders within hospitality and cost sector awake at night, as well as their views on the biggest upcoming trends that will impact the sector. We organised a series of depth interviews with senior leaders and created 10 themes for the future of foodservice to summarise the findings.
Biscuit manufacturer Pladis was looking to increase the price or reduce the pack size on two of its key lines sold through independent convenience. We conducted research to understand which was the preferred option for consumers and to determine the price elasticity of the products, to support this critical business decision.
Avène knew that understanding the Shopper is an integral part to understanding how the company can grow. However, they were also aware that shopper research needs to be used in conjunction with other data sources. Helping to build the What and Why.
Speak to us about consumer, shopper or operator/trade research on any of these subjects
Price Marked Packs
New Product Development
Cost Sector Catering
The importance and influence of under 18s on retail/foodservice
Price elasticity
Price awareness
Ranging
Planograms
Customer service
Why choose TWC?
90 wholesalers (over £10bn of wholesale sales per annum) have picked TWC Group to be their data partner – so we know what is happening in wholesale.
We run SmartView Convenience, the most reflective market read of independent convenience stores, in the sector (12bn transactions annually). We know exactly WHAT is happening in the sector.
We are the Wholesale/RTM specialists. We only work in RTM, convenience retail and foodservice.
We can run long term tracking programmes or quick ‘one off’ projects.
We can run syndicated research projects – where costs are shared between a number of organisations.
Our approach
At TWC, everything we do is underpinned by our values, so you can expect:
Affordable and fair pricing
Implications and recommendations based on TWC’s expert knowledge of the channel
Transparency over fees with full breakdown of costs
Research findings presented back to your audience, as well as full written report
The types of research we undertake
Quantitative
Qualitative
Tracking
Desk research
Idea generation and strategy
Focus groups
Accompanied shops or exit interviews
Online surveys
Telephone interviews
Vox pops
Who we can speak to
If you are a…
Supplier
Consumers
Shoppers
Independent Retailers
Foodservice Operators
Wholesaler
Your customers or target customers
Consumers
Shoppers
Independent Retailers
Independent Foodservice Customers
Retail estate/symbol group
Shoppers
Wholesalers
Local Suppliers
Consumers
Why conduct market research?
Grow sales by pursuing the most promising opportunities – use market research to test your hypotheses and identify new trends
Make decisions based on data and facts, reducing the risk of making bad decisions and to gain the support of key stakeholders
Recognise your companies’ strengths and weaknesses vs. your competitors in order to improve your proposition and gain competitive advantage
Adapt your offer in response to monitoring industry trends and taking inspiration from what others are doing in order to stay relevant to your existing customers
Use market research to identify potential new customers to expand your reach
Avoid waste by sense-checking changes before you go live and identifying potential pitfalls