The energy drinks market is still going strong, buoyed by a resilient soft drinks sector.
In Scotland, the soft drinks category is experiencing solid growth at 6.5% year-on-year on a 52 week-ending basis to 10 September 2023, according to data and digital consultancy TWC.
Drink-now products account for 66.8% of value sales in Scotland within the soft drinks sector, enjoying a 12.2% uplift north of the border.
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