Buying group Unitas Wholesale has launched The Unitas Data Service (UDS), bringing together wholesale shipment data for ex-Landmark and ex-Today’s members into one reporting solution.

UDS is intended to let suppliers convert sales data into meaningful insights to help them build joint business plans with members.

Unitas boss Darren Goldney said: “Effective use of data is now an imperative for operators in this channel. The new Unitas Data Service sits at the heart of our drive to become a ‘selling group’ and this upgraded system is set to become the cornerstone of the future.”

UDS is user-friendly and adopts the latest cloud-based data warehousing technology to guarantee speed as well as data security. All data is stored via multiple levels of data protection and mobilisation has been specially developed for easy use on smart-phones and tablets (allowing access to information on any device, from anywhere, at any time).

The Unitas Data Service has been created in partnership with data and digital specialists TWC. Powered by TWC’s Alchemy platform, it more than triples the number of participating members and is backed up by a 24/7 helpdesk, user support videos, dedicated support team and face to face training.

Goldney said the new platform allows users to go from broad overviews into vital specifics within a few mouse clicks and is exceedingly simple to use: “Users will be able to find the stories behind the numbers at the touch of a button. This is all part of our strategy to become a progressive, technology-led, data centric business that supports its members and supply chain to optimise business as we move into the future.”

A further feature of the upgraded system will be ‘Weekly Updates’ landing in users’ inboxes automatically, reflecting latest sales trends, insights and ‘must have’ category information.

Tanya Pepin, CEO of TWC added: “As data becomes a central requirement from which to drive better business, the new Unitas Data Service has been created to help Unitas’ members and suppliers enjoy growth based on understanding, knowledge and hard facts. It’s important to move with the times and the Unitas Data Service does just that in a way that is easy, comprehensive and secure.”

Information held within UDS is available to all members and subscribing suppliers. For suppliers who may not already have access to the data, and who would like more information, please speak with your trading contacts at Unitas Wholesale’s central office.