TWC Trends research conducted in June 2022 suggests that online grocery is slowing slightly and highlights limited consumer loyalty to any retailer despite tactics such as fixed delivery fees and discounts.
55% of consumers have heard of Amazon Fresh, renowned for its lack of checkouts and payment via the Amazon app. Just over 1 in 10 have shopped at an Amazon Fresh store and a further 19% would try it out if a store opened nearby.
Certainly Amazon is demonstrating it’s bold ambitions for the UK grocery sector, with a base of 19 stores to date and total UK grocery sales of >£1bn.
To download some summary slides from this research, click below: