The annual wholesale sector charity bike ride for the Manchester based landmine clearance charity, MAG (Mines Advisory Group), has seen a raft of senior foodservice wholesale executives sign up for the 2023 cycle challenge.

Organised by Tom Fender, TWC’s Development Director and Neil Turton, NED at Alliance Retail and Ty Nant Water, the ride will see the group cycle from Chiang Rai in northern Thailand to Luang Prabang in Laos in late March 2023.

First to sign up was Andrew Selley, CEO of Bidfood, followed quickly by other senior executives from the world of foodservice wholesaling putting their names down to cycle over 400 kms in South East Asia next Spring, including:

Jess Douglas (HR & Marketing Director, Confex) and Kirsty Winkel (Business Development Manager, Confex)
Gary Mullineux (MD of Caterforce)
Steve Whitwam (Commercial Director at Harvest Fine Foods
Martin Ward (CEO, Country Range Group)
Cathal Geoghegan (MD Henderson Foodservice)
Co-Organiser Tom Fender said:

This will be our 7th international ride and we hope to get close to the £1m raised in total for MAG, across all these rides, in 2023.  It’s fantastic that the wholesale sector continues to support these life affirming (often life changing!) rides – to support the lifesaving work MAG does repairing communities after war and conflict.

“It’s heart-breaking that 19 people are killed or seriously injured by landmines every day and half of all casualties are children.  MAG works around the world and is setting up a programme right now in the Ukraine where over 25% of land will need to be cleared of landmines and other explosive remnants of war”.

Co-Organiser Neil Turton added:

We have a fantastic group of cyclists getting excited by the ride.  There are only five places left and there is still time for people to sign up.

“Whether you are working for a wholesaler or a supplier – who’d not want to spend a week in the saddle in some of the most amazing countryside on this planet raising money for a UK based, Nobel Peace Prize winning charity which does incredible humanitarian work in war torn countries around the world?”.

If you would like to sponsor the team taking on this incredible challenge visit 

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