Data consultancy TWC Group has signed up three clients to its brand-new independent convenience market read, SmartView Convenience.

Campari Group, the owner of brands such as Aperol, Campari and Skyy Vodka; Nestle’s Coffee division; and spirit distributor Hi-Spirits are the first three businesses to sign up to the new service.

Following months of work building and refining the store sample, TWC believes that SmartView Convenience provides the most representative EPOS market read covering independent retail and wholesaler-supplied symbol stores in GB.

The read comprises a sample of more than 5,000 stores which have been cherry-picked to be representative of total GB, with a plan to reach 6,500 by the end of the year.

Tom Fender, development director at TWC, said: “We are delighted with the level of interest there has been for SmartView Convenience – which demonstrates the gap there has been for a reliable, truly representative market read for this part of the market.

“We have done lots of demos in the last couple of months and the feedback has been outstanding, especially with regards to our market leading dashboards which provide quick access to the data and fantastic visualisation.”

“In addition to the three businesses that have already signed up, we are actively talking to many other businesses and hope to be in a position to make further announcements soon.”

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