Tom Fender is to join TWC, the route-to-market data specialist, as Development Director, starting with immediate effect.

Tom has a wealth of experience of leading specialist companies to sustainable growth, particularly in the wholesale and retail sectors.

As co-owner of the research firm HIM! Research and Consulting, Tom was pivotal in the growth of the firm between 1997 and 2012, before it was acquired by William Reed Business Media.

Tom then invested in start-up e-learning firm, Bolt Learning, in 2013, and lead the sales and marketing effort as investor/director which was bought by private equity firm, Aliter Capital, in early 2019.

On joining TWC, Tom said:

“I have been a long-time admirer of both Tanya and TWC – I have watched their progress from the side-lines for over a decade.  Tanya’s knowledge and passion for the wholesale sector is immense – this was a key reason for me wanting to join her and the team to support the next phase of exciting growth”.

Tom added: “Generally, I want to work with small, specialist businesses with high growth opportunities – ones where there is a family feel and a culture of high-quality products and services.  TWC certainly ticks all of those boxes.  I’ve also wanted to work with sales data for many years – it’s a gap in my illusionary CV – but the fact that TWC is strategically combining data and analytics with technology was a big selling point for me”.  

Tom has worked in the wholesale/RTM and convenience sector for 20 years.  He points out that the industry is full of great quality businesses, big and small, and highlights how the sector has become an exciting market to work within over the past decade, embracing change and overcoming significant competition and challenges.

He says: “Every penny of income has to be earned, and the sector is a true meritocracy – the good do well, the very good do very well”.

Tanya Pepin, CEO and founder of TWC said:

“Within our market sectors there are some inspirational, highly entrepreneurial individuals who have made a real impact, commanding unilateral respect for their achievements and expertise.  Tom is one of those people – he has made a real mark as a serial entrepreneur and he fully appreciates the power of data and insight and how the two work together to underpin and accelerate business success. 


“We are enormously excited that he is joining us here at TWC at a pivotal point in our own growth and development”.