Wholesale buying group Confex has successfully partnered with data and digital experts, TWC, to launch Confex Data Insight.

The new sales reporting platform will provide a competitive advantage to its members by identifying opportunities for suppliers.

The wholesale reporting solution launched this week and has already experienced strong engagement from key suppliers who have access to the new system.

Tanya Pepin, managing director at TWC said: “The system also enables suppliers to understand group performance at a total level and by named member as well as Central Distribution, to identify opportunities and to drive growth.”

Tom Fender, development director at TWC emphasised how data is one of the most powerful components that “wholesalers hold in their business and undoubtedly can provide the acceleration to growth.”

The new data service will provide a reliable read on groups sales performances, including Central Distribution, and showing evidence over what is happening across the group to the Head Office team, its suppliers and members.

The SmartView platform will enable Central Office staff to gain clarity on sales performances and lead data-led conversations with suppliers about how to develop sales.

Tom Gittins, managing director at Confex, said: “Confex key suppliers and members have been very supportive since the inception of this project, emphasising the desire for growth through collaboration across Confex Group.

“Phase 2 of this programme will see a weekly data feed accounting for over 60% sales as we move forward into 2022.”

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