Data and digital consultancy TWC Group is launching a convenience market read, branded ‘SmartView Convenience’. It claims to be the most representative EPOS market read covering independent retail and wholesaler-supplied symbol stores in Britain.
The read comprises a sample of around 6,500 stores, with a combined turnover of £5.6bn, which have been cherry-picked to be representative of the total market. The analytics platform contains algorithms to extrapolate this sample to represent independent convenience in Britain, which will be continuously updated to rebalance the read to ensure consistency and accuracy.
Data reporting will be available in value and volume for the following time periods: MAT, YTD, 13 weeks, 4 weeks, weekly; and will be accessed via TWC’s SmartView online reporting platform. Regional reporting will also be available.
It is claimed that the service will allow organisations to understand sector and category performance and trends as a benchmark for their own performance; identify growth drivers; understand the true ‘top sellers’ in a category, and quickly identify range gaps.
Tom Fender, Development Director at TWC, commented: “We believe SmartView Convenience provides a balanced and representative sample of stores to truly understand what is happening in the independent convenience sector.
“This market read will identify WHAT is selling in UK independent and symbol c-stores. TWC can conduct additional complementary consumer, shopper or retailer research to understand WHY products are selling (or not), meaning we are now even better placed to provide a full suite of route-to-market insight solutions.”