Having already seen good results from the SPAR Scotland SalesTrack with its suppliers and retailers, C J Lang & Son is now customising the platform to create unique report functionality and new features.
The wholesaler for SPAR in Scotland was the pioneer of TWC’s SmartView Retail solution, which is a visual tool that allows the business to report both its wholesale shipments and EPOS sales data in one platform. By toggling between wholesale and retail metrics, suppliers can track product performance through depots, into retail and out to the consumer. As a consequence, the data can be used to educate retailers on what is driving performance in their own stores.
The SPAR Scotland SalesTrack platform has just undergone an upgrade, which went live to users on 2 May. The developments were designed in close collaboration with the C J Lang trading team and have unlocked a series of new features to take performance and reporting to the next level by adding customised functionality that is unique to SPAR Scotland SalesTrack.
This includes customised segmentations for their customers; time reporting for C J Lang’s financial year; and internal reports to monitor profitability and drive category development. This is in addition to TWC planned upgrades as part of the company’s commitment to continuous development. The latter includes new charting options for space and ranging analysis, a pivot function for large data extracts and new reports in retail and wholesale.
Richard Collins, Trading Director, C J Lang & Son, said: “We are delighted with the new features on Spar Scotland SalesTrack from TWC. It gives our suppliers and retailers more ways to accurately understand what’s working and what isn’t in our stores. We demonstrated the developments to over 300 suppliers at our recent Supplier Briefing sessions a couple of weeks ago and the feedback was extremely positive.”
Tanya Pepin, Managing Director at TWC, added: “We have worked closely with the team at C J Lang to ensure that the upgraded system meets their needs. As a business, we are committed to a development roadmap for our technology to ensure that it continues to evolve with our client’s requirements, in line with our values of customer-centricity and ambition.”
Red Bull were given early access to the new tools. Josh Hunt, the energy drink’s Senior National Account Executive, commented: “We are extremely pleased with how the platform has evolved with the new update, with new fresh features which really step change the reporting process. The new platform also allows you to set up recurring reports tailored to supplier preferences, which can then be emailed to you as a PDF document. This will help bring together key data insights, which will help aid collaborative discussions with CJ Lang. Overall the platform is seamless and easy to use, and we look forward to exploring it further!”