Caterforce, the foodservice buying & marketing consortium with an annual turnover of over £500m, has partnered with data and digital specialists TWC to launch a new sales data reporting tool, which is claimed will bring competitive advantage to its members and identify opportunities for suppliers.

The new data service aims to give a reliable read on group sales performance and evidence what is happening in the business, providing insights to Caterforce’s seven leading independent foodservice wholesalers. This is expected to help them understand market influences and opportunities to assist them to accelerate growth and commercialise opportunities from the group’s sales data.

Managing Director, Gary Mullineux, stated that the partnership represents an important strategic investment that will enable Caterforce to support its members by giving them easy access to valuable insight and information to help them grow their business.

He added: “We work with our members and suppliers in a way that benefits everyone – right down to individual customers. Our whole ethos has been built around communication and collaboration and we continue to invest in every tool at our disposal to build on this.

“The effective use of data is imperative in today’s trading climate and our new sales data tool will be a valuable influence in how we shape the way we both purchase goods, and how we market them, going forwards. It’s all about helping our members to get to know their customers better, whilst working with them to drive business advantage and progression. Put simply, it’s a win-win for us all.”

The new Caterforce Data Service will be going live early 2021.

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