As the Sugro Insight Service (in partnership with TWC), introduced in Autumn 2023, continues to progress, Sugro is deepening its investment into data insights, as a key component of the group’s strategic focus on delivering exceptional services to its suppliers and members.

Sugro recognises the importance of suppliers being able to track the journey their products take on their route to market, and understands that providing wholesale sales data alone may not fully meet the needs of data-focused suppliers. As such Sugro’s members have collaborated with Central Office to categorise core customer types within its cost sector, hospitality, and retail, offering detailed insights. By identifying 9 distinct customer types including retail outlets, forecourts, On Trade establishments, and Café/QSR businesses, Sugro Insight Service enables suppliers to delve into category and product performance specific to each customer segment.

Suppliers will now have the ability to gain in-depth insights into the performance of their categories and products at a granular level, allowing them to customise their marketing strategies and campaigns to cater to the specific needs and preferences of each customer segment.

Yulia Petitt, Head of Commercial & Marketing at Sugro UK, said:

“We are thrilled to share this news of the enhancements we have made to the Sugro Insight Service since its introduction back in October last year. As the platform progresses, we are confident that the value of the data provided to our members and suppliers will only grow stronger.”

Tanya Pepin, Managing Director, TWC adds:

“Sugro shares our vision for a sector that is data-led and it is a pleasure to collaborate with them. We’re thrilled to see the progress Sugro Insight Service is making, and as it continues to evolve we’re excited to welcome more members on board.”

Sugro is continuing to work closely with TWC to implement further enhancements to their platform, guaranteeing that it remains at the forefront of the market. More news on upcoming developments that will further elevate the Sugro Insight Service will be released soon.

For further information on TWC’s platform please visit