CJ Lang has appointed data and digital specialist TWC to develop a new sales data reporting service for the Spar Scotland wholesaler’s suppliers and stakeholders.

‘Spar Scotland SalesTrack’ will not only give suppliers access to CJ Lang’s wholesale shipment data but, in what is believed to be an industry first, the group is also giving suppliers visibility of retail sales from its 108 company-owned Spar stores.

Shipment and EPoS data will sit side by side on a custom dashboard accessible anytime, anywhere, and on any device.

The new service is scheduled to launch on 18 January 2021.

Colin McLean, CEO of CJ Lang, said: “Harnessing data in a way that gives all our partner suppliers visibility and knowledge of what is happening across wholesale shipments and at a retail point of sale will enable us all to work closer together.

“Our SalesTrack service will provide suppliers with the most accurate read yet as to what is happening from a wholesale and retail perspective in Scotland.”

Tom Fender, Development Director for TWC, highlighted SalesTrack’s ease of use: “You don’t need to be a rocket scientist or have a PhD in stats to use our reporting tool. We’ve designed it for busy execs ‘on the go’ so they can access information at their fingertips.

“Emerging trends need to be spotted early. Gaps in performance or listings need to be plugged quickly. A one size fits all approach to business is ineffective and inefficient. We need to work together to cleverly pinpoint opportunities with laser like focus and deliver data-led solutions which improve performance.”

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