Data and digital specialist TWC has announced key strategic changes to its board.

Co-founder Mike McGee, well known throughout the wholesale industry – particularly for his leadership of Landmark in the ’90s – is now the company’s chairman.

Development director Tom Fender has become an investor and shareholder, while Andy Donnelly, former strategy director at Philip Morris International, has joined as an investor and shareholder.

Donnelly will be working closely with Fender, as well as managing director Tanya Pepin and the TWC team, to continue to build the company’s service and product offer within the wholesale, foodservice and convenience sectors.

Commenting on the changes, Pepin said: “Tom is well known to many within the industry and is a powerful innovator and marketeer.

“Andy brings a fresh perspective from a leading brand in international markets and we know his expertise will help TWC deliver the right data and digital solutions to FMCG suppliers, retailers and wholesalers going forward.

“We are clearly honoured that Mike has taken over as chairman. Having such ‘a steady hand at the tiller’ means we know we will be cleverly steered through the next phase of our journey.”

Tel: TWC (01908) 101389

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